About

Platinum Brand is a global provider of video solutions and services. Our channels broadcast interactive music, film and video productions to enlighten and entertain our viewers.

Founded in 2008 Platinum Brand utilizes an interactive video content broadcast model that gives viewers a medium to participate, communicate and learn, through the use of dynamic collaborative tools and stimulating programming. Platinum Brand has set out to revolutionize content delivery and offer an alternative approach to traditional program broadcasting, advertising and sponsorship opportunities. As emerging technologies enable consumers to become increasingly connected and knowledgeable, the need for a more interactive, customized approach for consumers will be the driving force in re-shaping media commerce, as we know it.

The growing consumer pressure will continue to fuel the need for industry players to find new ways of strengthening their image, improve brand recognition, and consumer demand, in a world of competitors battling for precious consumer attention.

With this in mind, Platinum Brand has created a model that merges original program content and product placement, with proprietary & “best of breed” technology. The results; a measurable, interactive video and communication platform that can connect consumers directly to their favorite, content, products, services and even each other! With the Platinum Brand model, sponsors, advertisers and viewers will be able to move from static advertising, to an active more personal advertising experience with consumers. This will drive the next generation of program viewing.

How do you view Platinum Brand programming?

Platinum Brand programming may be accessed by visiting one of our channels. There viewers can watch what they want, when they want to watch it, on demand.  Platinum Brand also provides viewers with other interactive products and services such as: video conferencing for accessing live recreational activities and services, video games and other collaborative tools for participants, allowing them to enjoy a truly interactive experience.  Viewers are able to enjoy Platinum Brand original content through some of the more traditional outlets such as television broadcasts, news specials, local live appearances, as well as co-sponsored events with our partners and charity events, on both regional and national levels.

How do you interact with Platinum Brand?

Through the use of “WeePlique” technology, combined with original content, viewers will have the ability to click on virtually any item within the program they are viewing, without interrupting programming. Once completed, a viewer will be guided to their “wish list” page that contains the items clicked on during the program.  Here viewers have the opportunity to find out more about the items, compare them to similar products, view mini video clips of items in use and ultimately have the ability to purchase those items immediately on-line; without ever leaving Platinum Brand.

For example:
While a viewer was watching a music video, they could click on the sun glasses or the jacket being worn, or click on the location being featured. After the video the viewer would then be able to view all the items that caught their interest during the video, learn more about the items (color, size, travel info, etc), then purchase those items directly on-line.

This takes advertising through product placement within program viewing to a whole new level, all while providing a 3 dimensional interaction between the viewer and the content being delivered.

Copyright © 2008 Platinum Brand. All Rights Reserved.